Just reading the news, Activition have released details on their takings of the first 24 hours of sales for Call of Duty : Black Ops. More money than you can poke a stick at.
This came off News.com.au
Activision claims biggest entertainment launch ever with $360m Call of Duty: Black Ops haul
CALL of Duty: Black Ops shattered entertainment records this week when it raked in $360 million in its first 24 hours on sale.
The video game’s publisher Activision said the figures made Black Ops the highest-grossing entertainment launch ever, eclipsing Hollywood’s biggest blockbusters – even Avatar.
Avatar took 15 years to make and reportedly cost more than $500m, including promotional costs. It took $27 million on its opening day and $77 million for its opening weekend.
Hollywood’s best opening day effort belongs to The Twilight Saga: New Moon, which took in $US72.7 million dollars a year ago, according to Hollywood.com.
Even the most production heavy video games – such as RockStar’s Red Dead Redemption – are made for under $100m.
Taking into account that new video games cost around $60, as opposed to $15 for a movie ticket, Black Ops’ opening day still puts it well ahead of New Moon in terms of audience reach.
Black Ops’ opening day effort broke Activision’s own record previously held by its predecessor, Call of Duty: Modern Warfare 2, which took $US310 million on its first day a year ago.
It sold 5.6 million copies in North America and Britain alone on its first day compared to 4.7 million copies for Modern Warfare 2.
“There has never been another entertainment franchise that has set opening day records for two consecutive years and we are on track to outperform last year’s five-day global sales record of $US550 million,” Activision Blizzard chief executive Bobby Kotick said.
“The Call of Duty franchise has over 25 million players around the world that are engaged in billions of hours of online gameplay.”
Black Ops is the seventh title in a franchise that has won a devoted following since the first version was released in 2003.
The latest instalment takes gamers on a series of Cold War-era military adventures.
It has generated a massive amount of pre-launch publicity after confirming rumours of appearances by zombie Nazis and Cold war personalities such as JFK, Fidel Castro and Richard Nixon.
Yesterday, Cuban authorities complained that a mission in which gamers were tasked with assassinating Castro was “perverse”.
Marketing firm IDC forecasts that 11.7 million copies of Black Ops will be shifted in the United States alone by the end of the year.
CALL of Duty: Black Ops shattered entertainment records this week when it raked in $360 million in its first 24 hours on sale.The video game’s publisher Activision said the figures made Black Ops the highest-grossing entertainment launch ever, eclipsing Hollywood’s biggest blockbusters – even Avatar.Avatar took 15 years to make and reportedly cost more than $500m, including promotional costs. It took $27 million on its opening day and $77 million for its opening weekend.Hollywood’s best opening day effort belongs to The Twilight Saga: New Moon, which took in $US72.7 million dollars a year ago, according to Hollywood.com.Even the most production heavy video games – such as RockStar’s Red Dead Redemption – are made for under $100m.Taking into account that new video games cost around $60, as opposed to $15 for a movie ticket, Black Ops’ opening day still puts it well ahead of New Moon in terms of audience reach.
Black Ops’ opening day effort broke Activision’s own record previously held by its predecessor, Call of Duty: Modern Warfare 2, which took $US310 million on its first day a year ago.It sold 5.6 million copies in North America and Britain alone on its first day compared to 4.7 million copies for Modern Warfare 2.”There has never been another entertainment franchise that has set opening day records for two consecutive years and we are on track to outperform last year’s five-day global sales record of $US550 million,” Activision Blizzard chief executive Bobby Kotick said.”The Call of Duty franchise has over 25 million players around the world that are engaged in billions of hours of online gameplay.”Black Ops is the seventh title in a franchise that has won a devoted following since the first version was released in 2003.The latest instalment takes gamers on a series of Cold War-era military adventures.It has generated a massive amount of pre-launch publicity after confirming rumours of appearances by zombie Nazis and Cold war personalities such as JFK, Fidel Castro and Richard Nixon.Yesterday, Cuban authorities complained that a mission in which gamers were tasked with assassinating Castro was “perverse”.Marketing firm IDC forecasts that 11.7 million copies of Black Ops will be shifted in the United States alone by the end of the year.
Source: News.com.au
November 29th, 2010 
sid 
